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    <loc>https://dylanlucas.me/case-study-watch-out</loc>
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      <image:title>Case Study - Watch Out!</image:title>
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      <image:title>Case Study - Watch Out! - Design Outcome</image:title>
      <image:caption>It’s a process and it’s never over but here’s where we landed…</image:caption>
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      <image:title>Case Study - Watch Out! - Research</image:title>
      <image:caption>Determine User Needs Step 1: Survey - Who are we helping? I wanted to start from square one. Are we truly solving for a problem that exists? My goals were to assess peoples general understanding of safety/recalls and determine (1) if there is a genuine concern, (2) what the main concerns are, (3) who is most concerned, and (4) how consumers currently learn about recalls. I wanted to reach a large, random, demographically and psychographically representative audience of non-users. A report concluded the top 10 most statistically representative cities in the U.S. so I selected 5 of those cities to send a surveyor.</image:caption>
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      <image:title>Case Study - Watch Out! - Design Process</image:title>
      <image:caption>Based on our user research findings, we developed a problem statement to address the major gaps in user needs that were uncovered.</image:caption>
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      <image:title>Case Study - Watch Out! - Bring it to Life</image:title>
      <image:caption>Product Concept, UI/UX, and Rapid Prototyping</image:caption>
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      <image:title>Case Study - Watch Out! - Background</image:title>
      <image:caption>The idea for a consumer safety app was born while working with Frequentz, a global leader in serialized data warehousing, traceability, and information management solutions. Our customers (Costco, Metro Group, Nestle, etc.) were able to track outbreaks like salmonella, e.coli, listeria, and more down to the lot, batch, and unit level. Using Frequentz’s traceability products allowed businesses to quickly track recalled products back to the source of the problem and prevent the further spread of a potential hazardous product.</image:caption>
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      <image:title>Case Study - Watch Out! - Brainstorm Solutions</image:title>
      <image:caption>1. Explore user needs 2. Research competition and best practices 3. Sketch rough concepts</image:caption>
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      <image:title>Case Study - Watch Out! - Feedback Highlights</image:title>
      <image:caption>”There are too many places to add products and I don't know where I should be doing this” “I’m not sure how to share a general alert" “There are too many recalls for me to sort through in the ‘view all’ section" “Where is the section that is tailored to me?” ”This is difficult to understand and hard to read”</image:caption>
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      <image:title>Case Study - Watch Out! - Step 2: Survey - Assess Features Among Early Adopters</image:title>
      <image:caption>A deep dive into our most engaged user groups</image:caption>
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      <image:title>Case Study - Watch Out!</image:title>
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      <image:title>Case Study - Watch Out! - The MVP allows for:</image:title>
      <image:caption>Adding and managing items users want to monitor Receiving notifications about affected items Viewing all recalls across all industries Sharing alerts and recalls with others After the MVP was completed and shipped to beta users it was important to assess the usability of our mobile app.</image:caption>
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    <lastmod>2019-02-26</lastmod>
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      <image:caption>Independent Repair Facility</image:caption>
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